Sales and Marketing Collaboration: A growth opportunity for the big FMCG brands?
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January 19, 2023

Sales and Marketing Collaboration: A growth opportunity for the big FMCG brands?

We’ve been analysing how improved Sales & Marketing collaboration provides a critical growth opportunity for large FMCGs

We’ve been examining how sales and Marketing teams both play critical roles in driving revenue. From these observations, we have outlined a methodology on where large FMCGs should focus their energies in order to gain growth in an increasingly competitive market, and evolve along with disruptive technologies and changing consumer trends.

FMCG Sales and Marketing Collaboration Report

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