Unifying Data, Empowering Growth: Transforming Client Data Management in Financial Services
A leading financial services firm partnered with Lancia Consult to overhaul its client data management. The goal was to unify fragmented data sources and enhance customer engagement through a centralised client data platform.
Service
Sector
“The new client data platform empowers teams to innovate, understand client needs, and make informed decisions, positioning the client for future growth and leadership in the sector.”
The Challenge
The client aimed to strengthen customer relationships and empower service teams. They selected Salesforce as their new Customer Relationship Management (CRM) platform, integrating it into their business processes to achieve a unified view of client interactions. To support analytics and growth, they also adopted Snowflake for its scalability, security, and advanced analytics capabilities.
However, data feeding into Salesforce was inconsistent and fragmented. This highlighted the need for a centralised client data platform to unify and improve the quality of core client data before fully deploying Salesforce.
The Solution
Lancia Consult defined a vision for the client data platform. We integrated legacy CRM and portfolio data into Snowflake to provide a single, trusted master source of client information.
We integrated Snowflake with the existing architecture, automating data flow and transformation using AWS Database Migration Service. This ensured that up-to-date information was available across the business. The data hub also improved data quality, maintainability, and clarity.
We delivered a comprehensive data retention and lifecycle management system that was implemented, aligning with regulatory requirements and automatically applying retention rules when client relationships ended.
The Impact
- Regulatory Confidence: The client now demonstrates strong data stewardship, meeting and exceeding regulatory standards.
- Enhanced Customer Engagement: Unified data enables better segmentation and personalisation, strengthening client relationships.
- Operational Agility: Teams access insights quickly, accelerating innovation and service improvements.
The new client data platform empowers teams to innovate, understand client needs, and make informed decisions, positioning the client for future growth and leadership in the sector.
