Google are phasing out third-party cookies in 2024. These changes address concerns around privacy and compliance with global regulations such as GDPR (General Data Protection Regulation). For individuals it is widely agreed upon that this is a good thing.
For marketing and advertising teams however, third-party cookies have been hitting the sweet spot; delivering valuable customer data and insight, helping them to drive personalised and targeted campaigns.
The wheels are in motion and at the end of June 2023, Google are switching from Universal Analytics to GA4 to deal with ongoing changes in privacy concerns and the upcoming changes to third-party cookie use.
Not sure what this means and feeling confused about cookies, and the implications of this change? If yes, this helpful and succinct explainer is for you.
You are welcome!