Sales and Marketing need to understand the entire customer journey and customers expect this journey to be connected. Breaking down business silos and customising the experience through personalisation is no longer a nice to have, it has become essential.

We support you to analyse the customer journey and processes, identify pain-points alongside opportunities for automation and to identify, select and implement the best technology fit for your needs and ensure that changes not only empower the customer but your people and your organisation, to successfully drive sustainable Sales and Marketing Transformations.

Approach

How we can help your business

‍Listening to understand - Every organisation is different and sometimes it’s not about starting from scratch. Understanding what has taken place in the past, listening to your teams and making sure we understand your journey, culture, people, and business priorities, working with you to set short-term goals and a long-term vision.
‍Analysis & Planning - Who do we need to involve across customer journey, what are the short, mid and long-term objectives for Marketing and Sales? Understanding current technology /integration landscape, data flows and limitations. We will ask key questions and work with your team to map how you operate, building on your business strength and identifying improvement opportunities.
‍Delivery - We create a transformation programme which meets your business objectives and formulates an actionable plan across people, processes, technology, and data. We will be partnering with you making sure we bring our extensive experience in optimising business processes, deploying the right technologies and practices, and using data insights to optimise business strategy.
‍Programme performance – We will review your programme using our established framework that will determine strengths and areas which are working well and identify high-risk areas that need focus to improve the programme.

Solution

Problems we can solve

‍Transformation Failure - The main reason for failure of Sales and Marketing Transformations is an overemphasis on the technology. Shining the light on technology AND people will ensure understanding and that the adaptation to change is built into the transformed way of working.
‍Marketing Automation - We can help organisations to identify customer churn, manual process workarounds, lack of integration and data flows and broken customer / user journeys. We will make recommendations for process automation and work with you and your teams to build them into the fabric of the business.
‍Finding the right tools and technology solutions - As a technology agnostic consultancy business, we are not wedded to a particular technology or solution. We will work with you to find the best-fit for your business.

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